Ekta Rohra Jafri's Page

Design Expertise Areas (Detailed):

Proficiency in module design for online community building - search, select, communicate etc
Adapting existing web sites & functions for the mobile phone be it on any domain
Knowledge of all mobile domains including SMS, WAP, Java, Symbian, Brew & expertise on WAP, Java & SMS
Conducted usability studies on various mobility products and made iterative designs
Adept in audience evaluation, heuristic analysis and user centered design
10 yrs of experience out of which 5 yrs is in content & community management
In-depth experience with audience and trend analysis and its effect on product design
Excellent command of prototyping skills including paper prototypes, WML & XHTML and flash
Knack for successful process design and implementation in team management

Job Title?

S. UI Manager

Employer?

RockeTalk

City, State, Country?

Delhi, India

Portfolio?

http://www.linkedin.com/in/devingel

Which tools do use for UI Design?

MS office

What tools do use for Prototyping?

Photoshop, Flash, dreamweaver

Detail experience with Ubiquitous Mobile Computing, Wireframing, Heuristic evaluation? (If Any)

Regularly use paper prototyping for user centered design. Prefer to use hi-fidelity prototypes like XHTML, WML, flash and sometimes powerpoint for pre-production usability analysis.

Have found that a group of 10 users is more than enough to find major usability issues within an application but field study and in-context analysis is much better than lab study when it comes to mobile usability!

Technical associations & professional sites, conferences you frequent

Mobile Monday, BarCamp